Imagine receiving up to $10,000 a month in free Google advertising to promote your nonprofit or charitable organization. Sounds amazing, right? That’s exactly what Google Ad Grants Program offers! This program, part of the Google for Non-Profits initiative, is designed to help nonprofits extend their impact by sharing their mission with a national audience. Whether you're raising awareness, driving donations, or promoting events, Google Ad Grants provides the tools to amplify your message and connect with your target market.
Before you dive into the application process, let’s make sure your organization qualifies for Google Ad Grants. Here’s what you need:
Keep in mind, certain organizations aren’t eligible, including government entities, hospitals (unless it’s a charitable arm or associated foundation), and academic institutions (though philanthropic arms are eligible). Google also offers a separate program for schools called ‘Google for Education’, specifically designed to support educational initiatives.
Congratulations on getting your organization approved for Google Ad Grants! But before you kick back, there are a few things you need to know to keep your account in good standing. Google has some compliance requirements that you’ll need to follow, in addition to a few best practices:
You don’t have to navigate this journey alone. Google offers a wealth of resources to ensure your nonprofit’s success with the Google Ad Grants Program. They’ve compiled guides, tutorials, and best practices to help you optimize your campaigns. If you’re feeling overwhelmed or simply want to maximize your impact, connect with the specialists at A&T Digital. We’re here to help you spread your organization’s message far and wide, ensuring that your message reaches the right audience.
Whether you’re just starting out or looking to refine your approach, remember that every click can bring you one step closer to making a difference. With the right strategy and a little support, Google Ad Grants can be a powerful tool in your nonprofit’s toolkit.
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Ellen Haynie is a digital marketer with over seven years of experience in advertising, specializing paid search and social channels. She utilizes the Google Ad Grants Program for a conservation-focused nonprofit organization to increase awareness of the brand and drive online conversions related to memberships, donations, special programs, and more.